Latest case studyA dating app, matched on values.Read the case study Seven services, one senior team. Everything we do is software your business runs on, from a first website to AI agents working inside your own systems. Pick the service that matches your problem, or tell us the problem and we will point you to the right one.
Every business has work a machine should be doing: copying data between tools, drafting the same replies, chasing the same approvals, building the same reports. AI automation takes that work off your team, reliably, with the right checks in place.
A generic chatbot answers like the internet. A useful one answers like your best employee. We build generative AI systems grounded in your data, your tone and your rules, so the output is something you would put your name on.
Building a SaaS product is a series of traps disguised as decisions. Over-building the MVP. Under-building security. Choosing an architecture that cannot scale. Launching with no plan for finding customers. Sixteen years of shipping taught us where every trap is.
Off-the-shelf tools make your business bend around them. Custom software bends around your business. When the spreadsheets creak, when two systems refuse to talk, or when your process is your advantage and no vendor sells it, that is when to call us.
Most phones hold a graveyard of apps opened once. Keeping people is the whole game, and it is designed, not hoped for: fast first value, honest notifications, and an experience that respects thumbs and time. That is what sixteen years of product work taught us to build.
A website has to earn trust twice. People judge it in under a second: clear, fast, credible. Then AI engines and agents read it to decide whether to recommend you. We design and build for both, and we have been building for the web since 2010.
We have built online stores since 2010, from fashion (Baho Lani) to fine jewellery (Kappy's, Moissanite Diamond) to wellness products shipped worldwide (Gauri Ayurveda, Yatan Ayurveda). The lesson from all of them: stores are won in the details. Load time. Product data. Checkout friction. Trust signals. Repeat purchases.
Thirty minutes with one of the engineers who would build it. Bring the problem, not a brief. You leave knowing which service fits, roughly what it costs, and whether it is worth doing at all.
Book a free callThree times a year we co-found a product instead of invoicing for it. You bring a registered company, a real idea and part of the build cost. We bring the team, carry the rest, and take 10 to 15 percent equity.
Read about the Co-Founder ProgramYes, and many clients do. A SaaS build with AI features inside it, or an online store with an app alongside it, runs as one project with one accountable team.
Often. We review the existing code first, tell you honestly what we found, and then either work alongside your team or take over the system. Either way you get the findings in writing.
An audit or a review. Automation audits, website reviews and store reviews are deliberately small, so you can see how we think before committing to a build.
Build work gets a fixed, itemised quote after a short discovery, paid in milestones as it is delivered. Ongoing support and new features run month to month on a retainer with a clear monthly report. Nothing is paid in full up front.
Senior engineers. The people on your first call are the people who design and write your system. Nobody is swapped out after the contract is signed.
We reply within one business day with honest next steps.
