Display Advertising

The search engine giant Google started its advertising services back in 2000 and released a platform named Google AdWords for advertisers to run advertisements for products, services, and content within its network. Though today, there are numerous advertising networks and platforms such as Facebook, Twitter, and LinkedIn that allow display ads, Google display ads have the highest conversion rate of 0.77% with an average click-through rate of 0.46% across all industries.

Display advertising or banner advertising is done by using pertinent pictures paired with brief text anchoring an outbound link to the destination page. If you ever noticed tiny images while searching anything on Google or YouTube (mostly appears at the top-right side) or seen them on Facebook, that are good examples of display ads.

Display ads appear in different formats on different web pages, emails, applications, and games. The primary goal of this type of advertising is to increase brand awareness and persuade potential audience to take certain actions. Dig technique specializes in using interactive ads for mobile marketing and desktop marketing purposes. We have vast experience in making display marketing an asset for the client’s success.

Whether you want to improve sales or looking for effective branding, we know exactly how to target your specific clientele. We continuously track the performance of each campaign we drive and make appropriate changes accordingly.

Need more information about our Display Advertising service? Feel free to contact us anytime!