How to Maintain Your Business Website’s SEO after a Redesign
If you’ve recently redesigned your business website, you might be wondering how to ensure that your SEO doesn’t get lost. The good news is that there are plenty of ways to maintain the SEO on your site and keep it ranking high in search engines. In this blog post, we’ll explore some of these methods and their benefits so that you can easily keep up with all aspects of maintaining a successful online presence for your company!
The Power of 301 Redirects
One of the most important things you can do to make sure that your SEO doesn’t get lost is to implement a system for managing redirects. While 404 pages rank high on search engines and may be frustrating for visitors, they aren’t great if you’re trying to keep people from going directly to your old page.
The great thing about using a 301 redirect is that it manages this process better, directing users to the new page without worrying about the difference in ranking. This means that you can direct both visitors and search engines alike to the new page
without issue, which is an easy way to maintain your SEO.
Work With Your Web Design Company
One of the best ways to keep up with maintaining your SEO is to work closely with whoever designs your site in the first place. This means that you need to ask them questions about how they handle redirects, what’s included in the design process, and other important aspects of designing both online content and web pages.
Keeping this line of communication open is the best way to make sure that you maintain your SEO. When you work with an experienced web design company, they will usually have a good idea of what needs to be done in order to keep things running smoothly.
Run an SEO Audit
One of the most important things you can do to maintain your SEO is to run an audit. This will help you discover any potential issues with your site, pages, content, and other variables that could lead to a drop in rankings.
If you’re not sure how to start this process, find a company that is experienced in handling both traditional and modern SEO audits.
They will have the knowledge necessary to keep up with everything so that you don’t have to worry about poorly ranked pages, duplicate content, or other issues that could lead your site rankings to drop.
How to Maintain Page Structure When Redesigning
The SEO performance of your page structure is significant. This is due to the fact that it guarantees a great user experience, since visitors can locate things they are searching for with less effort. Search engines will rank sites with bad click-through rates and lower loading times.
When you’re thinking about how to maintain your SEO, it’s important to consider the page structure that is used. If you are working with a web design
company, ask them what kind of structural plan they have set up for your site so that it will be properly optimized for both search engines and users alike.
More Content = More Reach
Google loves sites with a lot of content. When you are working on how to maintain your SEO, make sure that you’ve got plenty of written and visual content for the pages on your site. This will not only help search engines rank your site higher by providing more information about the topic at hand, but it will also generate clicks from visitors who want to find out more about your brand or products.
The best way to maintain your SEO is by having plenty of content that creates a connection between you and the user. When they feel like you can provide them with exactly what they’re looking for, they’ll be inclined to visit your page in order to get it. This will increase your site’s reach, which is important for maintaining SEO.
Keeping Your Site Fresh
One of the best ways to maintain your site’s SEO ranking is by keeping up with your design plan. This means that if you’re planning on redesigning your site at some point in the future, it needs to be added to the equation from day one. Otherwise, you’re going to end up losing rankings due to the fact that your site isn’t properly optimized or even entirely accessible.
When you are working with a web design agency, make sure that they include information about future plans for your site. This means asking questions about how often they update sites, what kind of accessibility plan they have in place for new designs, and if they will be able to maintain your SEO through the redesign process by continuing to provide pages with relevant content.
Maintaining your SEO is all about keeping up with what you need as an online business or brand. Find a web design agency that has experience handling both content and design plans so that everything works together seamlessly without leaving anything out.