Quality Landing Page Design Gets Higher Sales Conversions and Business Growth

You’ve seen it before (probably many times)… You click on a link to go to an awesome website, but instead of getting the awesome website you were expecting, all you get is something that looks like it was designed by your five-year-old. Ugh.

Don’t let this happen to your site! Invest in landing page design now so you can turn more visitors into customers!

You might think that landing page design is boring and unimportant. But, if you’re like most people, you will never even see your landing page. Your potential customers are scrolling past it on their way to another site. A poorly designed landing page can have a serious impact on conversion rates – so it pays to invest in something that will catch the eye of anyone who visits it!

It’s not just about looking pretty though – good design also makes for better usability which means higher conversions. So what should one look for when designing an effective website? Read this article to find out more!

Choosing the right colors

A good color scheme can be just the thing to make your landing page stand out. Some great options for landing pages are:

Orange and Blue- These two complementary colors will really make your site pop! They’re not too common on the web which is why they work so well. Plus, they give your customers the impression that they’re dealing with a professional organization.

Red and White- This color scheme is really popular in advertising. However, avoid using too much of the red as it can be quite overpowering.

Green and Blue- These colors are calming yet stimulating at the same time – great for encouraging interactivity!

Purple and Blue- A nice blend of calming blue with the deep, rich purple makes for a great color scheme.

Whatever your choice, don’t choose too many colors or they’ll end up canceling each other out. Also, make sure to use contrasting colors (for example – dark text on a light background), as this will make your content much easier to read.

Choosing the right fonts

When choosing font types for your website pages, think about what the message you are sending is, who you’re targeting and what the purpose of your page is (to inform or sell). Regardless of all that though, always use clear legible text! Your visitors don’t want to have to squint at your screen – that will make them leave before they even know what you are offering! Use font size and color effectively so that all your text can be read.

Arial, Helvetica, Georgia- These 3 fonts are both modern and easy on the eyes. They are great options for those looking for a professional look.

Comic Sans- This font is great for trying to send a playful message. It’s all about personalizing your landing page though – it may not be the best choice if you are targeting other businesses or corporations.

Wingdings- Use this fun font sparingly as extreme cases will have the opposite effect and make your content appear ridiculous.

Don’t stick to only using one font for all of your text though! Mixing it up a bit will draw the eye to more important parts of your page. You can do this by creating subtle differences in size, color, or style. For example, try using italics to highlight particular words or phrases.

Using pictures and images

Images can really enhance your landing page design! However, it’s important to remember that you don’t want to distract people from the main content on your site- just add a bit of interest! The best way to use images is to have one big image as a background (preferably a picture of something relevant like people or products) and then smaller ones in the foreground (such as icons). You can use this technique to make it easier for your visitors to navigate through your pages.

Images also help rank higher on search engine results so they can act as a bridge between your web design and SEO. As with any visual content, make sure your images are relevant and of high quality.

Using videos

Videos can be a great way to showcase the unique features of your product or service- they really bring it to life! A good video will be informative yet fun, showing what a typical user’s experience is like when using your product. Plus they allow you to tell your brand’s story!

However, it can be tempting to just throw a video and some stock music onto a page so that you have a ‘video.’ Don’t do it- make sure that the quality of both the video and audio is good as this will ensure that people actually watch it (instead of just waiting for it to end).

Mind your website’s layout

Not only does the layout of your landing page tell a story, it can also make or break your conversion rate- even if everything else is perfect! A good structure makes a user feel at ease and encourages them to take the action you want them to. While a bad layout will make people feel confused and irritated.

Many pages have opted for a so-called ‘squeeze page,’ which shows just one main call to action above the fold (the area that someone sees before having to scroll down). This works well as it forces users into taking action and makes them more likely to sign up or buy since there is little distraction.

However, it can be annoying to have to scroll down to get all of the information you want. So make sure that you keep your pages short and concise if you decide on a squeeze page format.

Keep Visitors on Your Landing Page

There’s only one reason why people are on your landing page – to take a specific action that you want them to! It can be tempting then for businesses and marketers to distract visitors with ‘filler content” but the truth is, many of these distractions will cause people to leave.

Some common distractions include newsletters and white papers that may be an interesting read, but only if a visitor is looking for them. Another common distraction are social media widgets as although they help increase your brand’s online presence, they can also cause you to lose visitors if placed on the wrong part of your page.

Be sure to keep these distractions to a minimum (or get rid of them altogether) as your landing page will be much more effective.

Not sure where to start? Why not leave it to the professionals? As well as making your life easier, working with a web design company can also save you money in the long run. Their expertise and experience will help them create an effective site that converts and ranks better than yours!