How Do You Develop A Web Strategy?
A successful website strategy is needed by every business with a successful website. Are you unsure where to begin in your web development journey? Take a look at the five stages to achieve your company’s website strategy.
To compete in their target market and increase sales, every company should have a solid web strategy.
What is a web strategy?
A web strategy is your company’s plan where it wants to go on the Internet and how it will get there. Web Strategy generally includes all online marketing efforts with the goal of increasing sales, leads, customer retention and site visitors. But not every company knows how to do this. Some companies only focus on driving traffic to their website instead of driving targeted and qualified traffic.
This blog will cover the five stages of creating a successful web strategy for your business: See how well you fare when it comes to your company’s website strategy in this quick online test.
How to Build Website Strategy
Having a strong website strategy results in a website that generates leads, improves your reputation, and promotes your firm. While a web strategy is a plan for your website, not every company has one.
Stage 1: Define Your Target Market
Every website should be geared towards a specific group of people (a target market). The first step to shaping your website strategy is to find out what you want it to accomplish, and the answer lies within your target market. For example: Do you sell camping equipment? Your target market could be people who are going on a camping trip in the next year or those who have been on a camp trip but didn’t buy any supplies.
Identifying your target market will help you to not only drive traffic to your website, but also give your company credibility in its industry.
Stage 2: Research Your Target Market’s Needs and Wants
Your web strategy should be based on the needs, wants, search habits and demographics of your targeted audience. If you’re unsure where to start, research into your website’s keywords and phrases that you’ve been using to drive traffic to the site.
Additionally, look at Google Analytics for information about your target market such as how long they’re spending on your website, where they’re from, and what pages they’re viewing.
With this knowledge in hand, it will be easy to understand what your target market is looking for and how you can improve your site to meet their needs.
Stage 3: SEO (Search Engine Optimization)
Using search engine optimization will help your website come up high in organic searches, which can easily lead customers to your website.
This includes creating content that answers the questions people are searching for related to your product and analyzing your website’s analytics to find out what content you already have is most effective with your target market. A strong web strategy means that you need to know how well your site is currently doing in terms of SEO, and why it isn’t ranking as high as you think it should be.
If you’re struggling with this aspect of building your web strategy, we can help your company find out what it needs to do for better SEO.
Stage 4: Building Your Website with the Right Content and Tools
When you know who your target market is and how they behave online, you’ll need to create a website that fits their needs and expectations. This includes having an effective blog with strong tools to optimize your site for SEO. It also means having the right amount of content on each page, ensuring that it is high quality, unique and relevant to your visitors.
Your website design should not only be geared towards your company’s products/services, but also entertain your target market so they will want to visit again.
It may seem like a lot to take in, web designers team can help you stay on track with your company’s web strategy, from creating the content and design of your site to SEO and conversion rate optimization.
Stage 5: Measure Your Results
Once you have created or updated your website, measure how it is doing against your original goals. Track your website’s traffic and how it’s performing in terms of sales.
If you’re not seeing the results you want, be sure to make any necessary changes to ensure that your target audience is getting everything they want from your site. If you need help updating or creating a web strategy for your company, please get in touch with us. We are here to help.