We’ll start by uncovering exactly why having a professionally designed website matters and how it can help you grow your business.
To illustrate this, we will also share some real-life examples of websites that have generated millions in revenue for their owners or provided priceless exposure for them.
Next, I will share some facts and figures to show you why outsourcing your web design project to India can be a smart business decision.
Then, we will look at exactly how to outsource web design to India so that you know you’ll be receiving the best possible results for your money.
In the end, I will discuss the risks with outsourcing your project to a foreign team or company, and how to mitigate them so that you can hit the ground running in getting what you want out of your new website.
In other words, I’ll share with you a step-by-step guide on how to hire the right agency in India and what questions should ask them during the hiring process.
Let’s get started!
When you’re planning your business, the design and development of your website are probably at the bottom of your list. Important yes, but when there are so many other things
to take care of like finding an appropriate location for your office or deciding upon which products or service you want to offer – it seems like a low priority.
This is an unfortunate mistake. The design and development of your website can have a significant impact on the success of your business, even if you’re just getting started or “testing the waters” with your first online venture.
Having a professional-looking website makes your company look more established than others – even though they might be older and better capitalized. It shows everyone else that you’re serious about making money, have invested in yourself and are willing to spend some money to make that happen.
Here are some examples of websites that you’ve likely heard of:
Amazon.com – started as an online bookstore, now the largest online retailer in the world
IKEA – started as a small mail-order company that originally sold watch straps and frames before expanding their product offerings to include home furnishings
eBay – initially wanted to create a network where people can trade collectibles. It has since expanded into retail sales, automobile & real estate sales and services including payment processing, PayPal accounts, etc.
A website is about more than just branding, it’s also your first impression for your customers. If it looks like you still need a few years to work out the design and functionality of your website, it sends a message to your potential customers – one that they may not want to hear.
If your site is difficult or impossible to navigate through, if anything on it doesn’t work right (broken links, pages that take forever to load), if the design is confusing or just plain unappealing – you may lose that potential customer before they even get to know your company.
Web design outsourcing seems to be the answer for most businesses today. Even though it once was a niche market, it has now become an $8 billion industry.
Small businesses are more inclined to hire a web design agency because they don’t want to spend the time or money required for hiring a full-time employee. Even large corporations are outsourcing their projects because it helps them mitigate risk over long timescales and geographical distances.
Here are some small figures that might help you why outsourcing in 2021 has become a great option for your business:
1. There are over 10,000 outsourcing companies in India alone.
2. Global revenues of the web design outsourcing industry have grown by 30% in just three years – from $6.4 billion in 2012 to $8 billion today.
3. Even with just one employee, it can cost anywhere between $30,000-$50,000/ year for employee benefits, tax & administrative costs and promotion. That’s before you even start thinking about the cost for rent, travel expenses and other miscellaneous costs like equipment leases or repair/replacement.
4. It can take up to two years (or more) to train an employee – just for them to become familiar with your business processes and be able to contribute.
5. Outsourcing your project means that highly qualified employees are working to improve your business while you’re at home, relaxing, or doing something else.
6. You can decide on what projects you’d like to outsource from web design and development to mobile app development.
7. Having an outsourced team means that you don’t have to worry about HR and facilities management – this is their job. All you need to focus on is managing your project with them
That’s not to say that outsourcing will solve all of your problems, but it can sure help you out in your first few years when cash flow could be an issue and the time required to develop a quality site is just too much. It also helps if you’re not adept at coding or design and need an outside company to handle that for you.
There are many reasons why you should outsource your web design and development needs to India. This is the biggest market for outsourcing, as there are many companies that have their origins here. With a workforce of over 500 million people being able to handle different business needs, it’s no wonder why more and more businesses are looking to outsource their projects here.
Some of the main benefits you can expect to gain from web design outsourcing in India are:
1. It’s relatively cheap considering what you get out of it – usually, outsourcing costs around $500 per month upwards depending on your needs and project size.
2. It’s fast – there are companies that can have your MVP (minimum viable product) up and running within weeks of hiring them if you provide them with a brief outline of the design you’re after.
3. It’s flexible – some businesses aren’t up and running yet because they’re still building their product or service, but outsourcing allows them to start on their website while the rest of the business is developing. This also means that if they don’t want a full-time web developer in-house, they can outsource the work to an offshore company instead.
4. It gives your business an edge – outsourcing means that your website will be as good or better than other businesses in your niche while still being affordable and scalable enough to increase your company’s growth.
5. It’s scalable – as your business grows and needs more features, you can always increase the size of your team to adapt to this new space of demand (as long as you have enough capital).
6. You don’t need technical know-how – unless you want to get a head start on your project and hire someone on your own, outsourcing allows you to focus on other parts of the business while they deal with the technical part.
7. Time – it can take years for an employee to become familiar enough with your business processes in order to be able to contribute meaningfully, but if you outsource to a web design agency in India, they’re already familiar with the work and can start right away – especially if you use an agile methodology.
This list isn’t exhaustive but it’s enough to give you an idea about why outsourcing to India is the best option for your web design and development needs.
There are many companies that you can outsource your web design needs to in India, but it’s best to know beforehand what you’re looking for. While choosing a company that specializes in just one thing is good, if they
don’t have experience with the type of site you want them to develop, they might not be the best choice.
At the same time, having a company that offers everything under the sun is also not your best bet because this might end up costing you more money than necessary.
The most important thing to keep in mind when outsourcing your web design needs to India or another country is finding companies that can adapt quickly to any changes you might throw at them and making sure that they understand what you want (it’s best to keep it simple at first and then increase the complexity as necessary).
The cost is another important consideration, as you want to find someone who won’t charge an arm and a leg for something that will end up costing your business more in the long run – quality doesn’t have to come at the price of services rendered.
Finally, you also need to make sure that they’re interested in working with you throughout the process, not just when they’re designing, but also when you want to improve on some of the designs (if necessary) and making sure that your website meets SEO standards.
There are always some risks when you’re outsourcing to a foreign company such as miscommunication, time-zone differences and cultural differences, but there are many ways to minimize these risks and make sure that you get what you need without being ripped off.
The most important thing is having a clear understanding of your needs before you start talking to anyone – perhaps even start with a brainstorming session if it’s your first time outsourcing your web design needs.
As for the actual process of talking to someone, try using a service like Skype for video chats which can reduce the language barrier by making everything much more visual and getting rid of misunderstandings.
To further avoid misunderstandings and make sure that your goals are clearly specified you should consider creating a contract (this is also recommended if you’re dealing with a company in India) to outline what you want and the timeframe in which it should be delivered.
There are many other factors that you need to consider as well – things like SEO, speed of development and cost all play a role in your decision. It’s best if you take these into
consideration when choosing someone to outsource your web design needs to.
The best companies to outsource in India are those that offer high-quality products as well as a friendly customer support team and quick response times – which is why we at Digitechnique only hire the best people in their respective industries to do your work.
If you want to outsource your web design needs to India and are ready to learn more about what we can offer, just visit our website and request a free quote today!